BCCI & the ‘Endorsements clause’


Cricinfo has brought out some aspects of the ‘endorsements clause’ in this good article by Sambit Bal. BCCI is going to limit endorsements to 1 or 2 sponsors per player. This is sending out a signal that echoes popular public sentiment: “Players are earning too much money without concentrating on their job.”

The BCCI also says that there should be no filming for advertisements 2 weeks before a series.

Now this is a high handed way of highlighting the issue. BCCI wants to appear strong in the public eye and in a typical manner are trying to dictate terms to the players.

At this rate they will also start telling the players “which balls to choose for the square cut or the hook shot!”

Yes I am exaggerating a bit here. But can’t the BCCI not handle it in a more positive manner?

Look just tell the players “Be available for cricket for x no of days in a year.” Go on leave for the balance, play cricket, shoot ads or do whatever you want. Cannot the BCCI come up with a way in which they get a minimum commitment from the players on this? Then sponsors can shoot a zillion ads during a Dravid getaway in Kovalam! I personally feel very strongly on this issue. Every time the team loses, they are blamed for appearing in ads! Like Sambit Bal says in the above Cricinfo article, they appear in ads only because they perform!

Sanjay

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2 responses to “BCCI & the ‘Endorsements clause’

  1. Pingback: News in brief: Monday 9 April 2007 « i3j3Cricket :: A blog for fans of Indian cricket…

  2. I am expecting a lawsuit regarding endorsements from players. I do not like BCCI, rationing the number of endorsements. It does not sound right to me.

    BCCI is the employer. Players are the employees. I guess, BCCI enforce a bad contract with an employee.

    Clearly some players were more interested in endorsements than India winning.

    A company can still contract with Kapil Dev, Sunil Gavaskar for endorsement. Not sure what is the right thing.

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